Lafayette 148 has launched “Classic 148: The White Shirt Project,” a celebration of its signature icon — the perfect white shirt — with two initiatives in partnership with celebrity stylist Petra Flannery.
One is “Lettered by L148,” a white shirt custom monogramming service for Mother’s Day gifting and the second is “The White Shirt Style Guide,” a photography-and-video series shot by Sophie Elgort, which showcases the versatility of six Lafayette 148 white shirt designs, featuring three Classic 148 styles and fits from the brand’s archive and three created and crafted especially for the spring 2024 season.
Lafayette 138 has also created a photography-and-video series shot by Sophie Elgort, which showcases the six different Lafayette 148 white shirt designs.
Courtesy of Lafayette 148
For Emily Smith, creative director of Lafayette 148, each white shirt embodies the values of the brand’s design philosophy: to transform, elevate and feminize traditional menswear sartorial codes into pieces for the modern woman.
“At Lafayette 148, our white shirts are anything but ‘basics,’ they’re rooted in craftsmanship and design — we’re constantly refining the details to achieve the perfect fit — but still relaxed and effortless. The poplin cottons we use are luxurious to touch and constructed to have longevity, so the more the shirt is worn, the softer, more sensual and more personalized it becomes. Thus, providing a beautiful ‘white canvas’ for self-expression — every occasion, style, personality and body type — for a lifetime,” said Smith.
The brand enlisted Flannery, whose high-profile clients include Emma Stone, Reese Witherspoon, Zoe Saldana and Claire Danes, to showcase the brand’s white shirts that mirror her own personal style.
Petra Flannery …