In July, Inman gazes at the glitter and glam of the luxury real estate market. Snapshots of the country’s top luxury markets, advice from leading agents, features on what affluent homeowners want now and a breakdown of the top sales of 2023 (so far) are all in the cards leading up to Inman Luxury Connect, Aug. 7-8 at the Aria in Las Vegas. Make plans to join us now.
In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry.
In honor of Luxury Month, I sat down with one of the leading luxury agents in Austin, Texas, at one of the city’s pinnacle properties, The Legacy of Lake Austin. Bridget Ramey of Sotheby’s International Real Estate has sold more than half a billion in inventory since 2020, making her one of the most productive agents in her market and among the top 100 in her company globally.
Watch the video up top for our full conversation, but here are just a few of the highlights from our conversation and our tour, edited for length and clarity:
What were the steps that, over the years, got you here?
In my business, 100 percent, the thing that has caused me the most success is relationships. Every property that I sold over the years, I drew a friendship out of it, and those have continued on, and referrals have happened.
But, getting to the world of luxury, you have to learn really what a luxury buyer wants. And I’ve made some big mistakes along the way, putting a price tag on something that just simply doesn’t check the boxes. So it’s important now to make sure that we have everything that a super prime trophy property buyers will want.
How hard was it to break that barrier and get into [luxury]?
You really just need one. You have to be able to prove yourself, of course. But everyone thinks that you wanna be in the world of luxury real estate, but with it comes a lot more responsibility. And so I consider myself a full concierge-level Realtor. That’s what…