In the first release of its “next generation” of real estate software, Lone Wolf Technologies unveiled this week a multi-tiered marketing center.
This November, Inman offers a deep dive into the world of proptech and the state of the startups that are building the future now. We’ll also debut a brand new coveted set of awards, Proptech All-Stars, celebrating the entrepreneurs, VCs, and visionaries in the field. It’s Proptech Month at Inman.
In the first release of its “next generation” of real estate software, Lone Wolf Technologies unveiled this week a multi-tiered marketing center, according to a Nov. 9 press release. The product is part of a greater top-to-bottom revamp of Lone Wolf’s industry tech stack, first announced at the T3 Sixty conference last week.
The marketing center was designed to give agents a single sign-on experience to access a range of features for consumer outreach, listing promotion, CMA creation, client home search and open house management. Efficiency can be gained by the user when a multitude of marketing is confined within a uniform environment.
It also helps keep messaging tied together when distributed through multiple channels, improves an agent’s attention to their efforts and helps encourage adoption, a major concern for both proptechs and the brokers who pay them.
Jimmy Kelly, Lone Wolf’’s CEO, has expressed his desire to change the way technology is delivered to agents, saying at the T3 Sixty show, as well as in the most recent press release, that agents are oversaturated with ineffective software.
“Right now, the real estate industry doesn’t need promises — it needs proof that providers can deliver the software it needs for the future,” Kelly said. “It’s more important than ever in today’s market that real estate agents, and especially buyer’s agents, have the tools they need to articulate their value to prospective clients.”
Kelly is referring to recent court cases, and newly filed…