Referral business is crucial to your bottom line as an agent. Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. That’s where real estate testimonials come into play. In this article, we’ll show how to procure top-notch client testimonials, where and how to share them, and how to leverage them to bolster your reputation and close more deals in 2024.
The good news is that most clients are excited to share their positive experiences. According to the National Association of Realtors® (NAR), 89% of buyers would recommend their real estate agent to others. Further, their study found that 36% of sellers who worked with an agent found them through a referral by friends or family.
How and where to use real estate testimonials and reviews
Prominently showcasing your real estate client testimonials can boost your credibility and demonstrate that you’re a hard-working, results-driven and trustworthy professional to work with. We recommend creating a space on your website and showcasing your best real estate client testimonials there. The goal is to drive traffic, showcase your listings, market knowledge and credibility, and capture leads through an email marketing or newsletter sign-up form.
Apart from your website, choosing the most effective platforms to host your real estate client testimonials will depend on your business and marketing strategy. If you find success through Zillow, then that should be your primary focus. Post them on Instagram or TikTok if you connect more impactfully with younger prospective clients through these social media channels. If you are targeting an older clientele, you may want to focus on LinkedIn or Facebook.
Always remember that posting reviews across multiple platforms will help to maximize your exposure to a variety of potential clients of different age groups and demographics. Target your messaging to each audience. We’ve…