“We are the very first company in the country to standardize the seller financing process, put a wrapper around it, brand it and call it MORE,” Leahy told HousingWire. “And we show sellers how to get more money for their home, and we show buyers how to buy more home for less money.”
Modern bridge for buyers, sellers
Seller financing, a method by which a home seller provides direct financing to the buyer, saw popularity in the 1980s and ’90s when traditional interest rates soared. Today, Leahy sees a similar affordability crisis.
“Why is the real estate market stuck right now? Most people think it’s because of interest rates,” Leahy said. “Every single buyer I ask, ‘Would you buy a home today if you could get a 5% rate with no points, streamline underwriting, closing fast?’ Every single one of them says, ‘Absolutely.’”
MORE’s model offers a short-term bridge loan — typically around three years in length — that’s designed to give buyers time to refinance or secure permanent financing.
“We’ve done them as short as six months and as long as seven years. It’s totally dependent upon the buyer and seller,” Leahy said. “But we recommend three years as a starting point.”
According to Note Investor, there were 89,890 real estate transactions completed in 2024 using seller financing — up slightly from 2023. These sales represented $30.3 billion in volume, an 8% year-over-year increase.
Over the past decade, the number of seller-financed deals has consistently ranged between 83,000 and 116,000 per year.
More than two-thirds of last year’s transactions occurred in only 10 states, with Texas accounting for 25.1% on its own. Seller financing spans residential, commercial and land transactions, with residential making up 63% of all deals over the past three years, Note Investor reported.
Client profiles
Though the affordability issue impacts a broad range of buyers, MORE is currently focused on