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Williston Financial Group’s marketing and technology subsidiary, MyHome, has expanded the menu of services it offers to mortgage lenders with the acquisition of Volly, a company that helps lenders capture leads, convert prospects and retain customers.
Williston Financial Group (WFG) is a title and settlement services provider that launched the MyHome collaboration platform in 2015 through a subsidiary, Williston Enterprise Solutions and Technology (WEST). WEST rebranded as MyHome last year, adopting the name of its flagship product as the company’s name.
Launched in 2004, Volly says it provides customer relationship management, lead conversion and portfolio retention tools to one-third of the nation’s top 30 banks. Volly’s services will be offered through WFG Enterprise Solutions, which also provides title and closing, appraisal and valuation, and default title services to lenders.
Katharine Loveland
“At Volly, we are passionate about helping our customers capture and convert new business faster and retain their customers for life,” Volly CEO Katharine Loveland said in a statement. “Now, as part of the MyHome team, we are excited to amplify our product innovation and extend our reach to serve even more lenders at a time when acquiring and retaining business is more critical than ever.”
Steve Ozonian
WFG President and CEO Steve Ozonian, who sits on the board of directors of loanDepot and LendingTree, said WFG is “committed to acquiring and building solutions that help us further expand our reach and achieve the next stage of our mission to transform and streamline the real estate experience for all constituents.”
Keefe, Bruyette & Woods served as financial advisor to Volly’s parent, Mortgage…