Zuma also works in unison with many of the apartment industry’s lead generation platforms, such as Apartment List, Zillow and Apartments.com.
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Zuma is an automated lead response solution for the rental industry.
Platforms: Browser; mobile-forward
Ideal For: Leasing agents and property managers
Top selling points:
- Integration with existing management systems
- Scalable to any size community
- Uses native text apps
- Management of apartment marketing details
- Human monitoring/easy take-over of conversations
Top concern:
Zuma’s relative youth in the space may lead to greater changes in the product as actual, non-beta feedback from the market enters their roadmap. That’s not necessarily a bad thing, because the product’s inherent stability and its developers’ commitment to the industry should dictate prolonged success. But, it may not do today what it does a year from now.
What you should know
Zuma is software that empowers apartment community managers to capture interest from prospective tenants. It automates repaid response via text or email, answers questions about properties and alerts leasing agents when their input is needed. This is an ideal product for those in the rental industry having trouble staffing sales departments or those experiencing surges in leasing leads.
The team at Zuma — CEO Shiv Gettu and President Kendrick Bradley — answered one of my primary concerns very early on in our demo, and that was how their software will work with existing industry products, such as Yardi, Entrada and RealPage.
Unlike the residential sales market, there aren’t as many software options for rental business oversight because the big names, frankly, do mostly a really good job of helping their clients. They’re also very expensive with deep functionality, demanding long-term commitments to learn and fully optimize.
Zuma, fresh out of…