New York Attorney General Letitia James, D., came out with a forceful statement Wednesday on retail giant Target removing or tamping down some Pride Month merchandise in the wake of conservative backlash.
James called Target’s move the “wrong” decision on Twitter and claimed she and other state officials were “urging” the store to reverse its decision.
In her Twitter thread, James also mentioned the existence of a letter that she and several state officials signed and addressed to the company to demand they not pull their Pride items and displays from store locations throughout the country. It marked the latest example of the store taking hits for what progressives viewed as capitulation to right-wingers.
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New York Attorney General Letitia James spoke out against Target’s decision to rein in its Pride Month merchandising following consumer complaints. ((Photo by Michael M. Santiago/Getty Images))
James wrote, “Target’s decision to pull some of its pride merchandise because of backlash from anti-LGBTQ+ customers is wrong.”
She added, “Hatred and bigotry can’t win: New York elected officials and I are urging Target to reverse its decision and stand up for #LGTBQ+ rights.”
James’ tweets follow Target’s decision last month to adjust its merchandising plans, especially for some stores in the south and more rural parts of the U.S.
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At the time, the company forced several stores in those areas to move LGBTQ Pride merchandise away from the front of their locations due to customer outrage.
Some of this merchandise included “tuck-friendly” bathing suits for transgender individuals, as well as mugs that had the words “gender fluid” on them. Other Pride products were marketed to children.
Prior to the decision, Target held an emergency meeting to respond to outrage in a way…