Readers of SL Green’s annual investment call transcript might think they stumbled into Eater.com by mistake.
SL Green honchos — from CEO Marc Holliday on down — are more food-crazy than any other publicly traded company. They’ve made restaurants and food services a key component of their entire, 28.8 million-square-foot Manhattan office portfolio, the city’s largest.
While last week’s call was mainly about SL Green’s strong financial position, having leased more than 7.7 million square feet of office space since early 2020 and significantly reduced its debt, it also served up unreported, tasty bits about its investment in the city’s culinary scene.
Vornado’s and Brookfield’s office towers also have restaurants, but SL Green’s hunger for them goes beyond lending prestige to their buildings.
So enthusiastic are its top honchos for food and drink that executive vice president for retail Brett Herschenfeld boasted, “At 100 Park Avenue our coffee shop has the best iced matcha with low-fat oat milk south of 57th Street.”
Among the transcript’s revelations:
The SL Green-developed, Giorgio Armani-branded 760 Madison Ave., a super-luxury boutique condo building, will include Armani Ristorante, a high-end northern Italian place which has an outpost on Fifth Avenue in Midtown, as well as the designer’s new store.
The restaurant will open at the Deco-inspired project in time for Fashion Week in September 2024.
SL Green partnered with multi-Michelin-star holder Daniel Boulud to bring his talent to many of its addresses. Next November will see the launch of his open-flame grill restaurant Steak in a “grand space” at One Madison, SL Green’s new development where he’s creating other food venues as well.
Boulud’s Dinex Group, Holliday noted, also runs the great modern-French and American Le Pavillon at…