Ocusell’s software uses a centralized hub model. It empowers brokerages and agents to create listing profiles using an intuitive, modernized content management system.
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A new company called Ocusell has emerged to provide real estate brokerages with a single, streamlined solution for distributing and controlling listing data across a number of online sources, primarily multiple listing services (MLSs), according to a statement sent to Inman.
Based in Cincinnati, Ohio, Ocusell’s software uses a centralized hub model. It empowers brokerages and agents to create listing profiles using an intuitive, modernized content management system, much like they would when working on a website.
Home photos, beds, baths and pertinent details are input only once and subsequently delivered to the brokerage’s partner MLS. Listing status updates and others changes are input and controlled from Ocusell as well.
The software intends to reduce the long burdensome and wildly unpredictable business rules and dated, stringent input regulations required by the majority of MLSs for brokers to interact with them.
Co-founder and CEO of Ocusell Hayden Rieveschl said in a statement that his company’s goal is to make it easier for everyone to interact with their MLS partners.
“MLSs are accelerating the integration with technology partners and more MLSs are merging and changing their systems provider or adding others,” he said in the statement. “These trends create a vital and pressing need for accurate, complete and fully updated business rules. MLSs need to add powerful new tools for their members, and they need to do it smoothly and quickly.”
Problems with the overall MLS partnership experience from agents and technology vendors are…