Rentec Direct, a property management software firm, uses OpenAI’s ChatGPT to help clients quickly draft marketing content for available rentals, according to the company.
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Having listing copy written for you or inspired by OpenAI’s ChatGPT isn’t reserved only for residential sales listings.
Rentec Direct, a property management software firm, uses it to help clients quickly draft marketing content for available rentals, according to a June announcement sent to Inman.
Nathan Miller, President of Rentec Direct, said in the announcement that his company is always looking for ways to help clients shrink their business processes.
“Crafting enticing property descriptions can be time-consuming for property managers and landlords,” Miller said. “By using ChatGPT’s technology to automate this process, our clients can create creative rental listings in a fraction of the time, allowing them to focus on other critical aspects of their business.”
Users need merely input some basic property features into the ChatGPT plugin for it to create a usable description that can be published directly or edited as needed. Like all plugins, the tool is accessible from within its host system.
“Once the description is completed, property managers and landlords can easily publish their ads on their websites or syndicate their listings to over 20 of the most popular rental search websites through the Rentec Platform,” the company said.
While marketing vacancies is a core part of a property manager’s value to their clients, other matters often take priority, such as maintenance, rent collection and processing and emergency responses. Using an evolving technology like ChatGPT can at least make the tedium of writing about a unit less so. It can also lead to less…