PARIS — Rihanna steps out in the Palace of Versailles’ Hall of Mirrors for the upcoming J’Adore campaign set to break on Sept. 1.
The shimmering spot lensed by her longtime friend Steven Klein takes her back to the brand fountainhead dripping with gold, while simultaneously catapulting J’Adore — Rihanna-channeled — into the future.
The singer, businesswoman and fashion icon has become the face of the blockbuster women’s fragrance from LVMH Moët Hennessy Louis Vuitton-owned Parfums Christian Dior 25 years after the perfume first was released.
“J’Adore makes a woman feel they can become who they really want to be, deep down inside,” Rihanna said in a statement. “It’s magical.”
She described the J’Adore woman as being “beautiful, strong, sexy and resilient at the same time.”
“Orchestrating the encounter between Rihanna and J’Adore at Versailles was a truly inspiring challenge,” Klein said in a separate statement. “We had already enjoyed a foretaste of the experience with the ‘Secret Garden’ film shot in 2015, but the ambience was completely different and more nocturnal.”
Rihanna’s link with Dior includes appearing in the referred-to “Secret Garden IV,” a campaign and short film shot inside Versailles, which dropped in May 2015. The following year, Rihanna and Dior also collaborated on a sunglass collection.
“With J’Adore, everything was focused on gold and light,” Klein continued. “I wanted to create a visual dialogue between the classical style of the 18th century and Rihanna’s incredibly contemporary beauty. This film invents a new universe that bridges several worlds and several eras, and manages to achieve a natural and radiant universal appeal.”
Rihanna preparing for the J’Adore campaign.
Courtesy of Parfums Christian Dior
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