Author and strategist Katie Lance told an audience at Inman Connect New York on Wednesday that putting yourself out there on video isn’t about getting popular, and all that matters is trying.
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Video is all the rage in real estate marketing, provided you have the courage to step in front of the camera.
From the stage of the Main Ballroom at Inman Connect New York, social media strategist Katie Lance echoed the industry’s trends, telling agents all they need to know about long- and short-form video, sharing tips, tactics and a honest approach to being who you are.
Lance ensured the audience that putting yourself out there isn’t about getting popular—all that matters is trying. Her tips to stand out in a sea of sameness start with her list of YouTube tips:
- mention other videos
- link to other videos
- have a great title and description
- thumbnails matter
- promote, promote, promote
“Traction is not automatic,” Lance said. “You have to be your own best promoter, and if it doesn’t challenge you, it doesn’t change you.”
Facebook Live is also a great option for long-form video, and especially useful for sharing expertise, Lance said. “The first time you go live, it can be a little terrifying.”
To get people to your Facebook Live event, it helps to promote it ahead of time, the day before, and hour before through email, Instagram stories and other social media.
“There’s nothing worse than a live video that just wants to wait until more people show up,” Lance said. “Just start right away, engage your audience. And tell people to like and comment below, you have to tell people what you want them to do.”
Promoting the replay is key, as is finding ways to repurpose it. Facebook Live events can be downloaded and shared on…