This is the time of year to find out what you need from a broker and whether your current broker can provide it, ERA Real Estate President Alex Vidal writes.
Whether it’s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps forward. The Next Chapter is about to begin. Be part of it. Join us and thousands of real estate leaders Jan. 22-24, 2025.
The holidays are over, and the new year is upon us. As you jump feet first into 2025, it’s important to pause for just a moment and assess your situation to see if you are set up for success this year.
The goal is to get clear on what you need from a broker — the one you are currently working with or one you are considering working with.
The main area of focus should be determining what you need from a broker to crush your goals. That requires getting in the weeds of your current business. Here are five questions to get you started:
1. Where does my business come from currently?
Are you successful in converting company-generated leads? Are your firm’s marketing resources giving you enough visibility? Does your broker offer a CRM system to help you stay in touch with your sphere? Are the firm’s learning and professional development offerings useful?
Doing a deep dive like this can help you uncover what’s having the most impact on your business. Then, you want to determine if your broker can help you lean into that even more. If not, can the broker you are considering help you in this area?
2. What’s the biggest hole in my business today?
Do you want to expand your client base in a certain niche like luxury or new homes, or do you want to gain access to a certain neighborhood or price point? Are you interested in working with relocation clients?…