Local Logic’s tool set for turning granular community data into marketing advantages for real estate agents is now part of a prominent MLS software provider’s value proposition, according to a November 14 press release.
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Local Logic’s tool set for turning granular community data into marketing advantages for real estate agents is now part of a prominent MLS software provider’s value proposition, according to a Nov. 14 press release.
VestaPlus agreed to integrate the company’s Neighborhood Insights via SDK and API integration, the release said.
Local Logic is used by real estate agents to better understand how a market is performing, as well as a method by which to help clients learn about where they may live. It can be connected to listing marketing efforts or delivered to buyers for deeper consideration of one home over another, for example.
Vincent-Charles Hodder, the co-founder and CEO of Local Logic, said in a statement that the VestaPlus deal is goal-oriented.
“Our mission is to make location-based decision-making easier and more transparent,” he said. “By integrating our Neighborhood Insights into VestaPlus, we are one step closer to achieving that goal, and we look forward to helping real estate professionals deliver exceptional service to their clients.”
The company relies on a large number of public and private data sources to produce website content, reports, charts, city profiles and other types of marketing collateral on more than 300 million US properties while analyzing, its website states, 85 million data points. It addresses walkability, safety, school rankings, retail trends and other socioeconomic characteristics.
VestaPlus…