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Each week on The Download, Inman’s Christy Murdock takes a deeper look at the top-read stories of the week to give you what you’ll need to meet Monday head-on. This week: Since last week’s top story was The Download, we’re taking the opportunity to bring you some of the lesser-known stories you may have missed while you were reading about KW and NAR.
This week’s Top 5 articles reflected Inman readers’ ongoing interest in commission lawsuit settlements — along with anything and everything NAR-related. In fact, last week’s Download on the fallout from Keller Williams’ settlement, and what it might mean for HomeServices of America and NAR, was the most-read story of the past seven days.
We always want to make sure you’re smarter than the average bear when it comes to the real estate industry, and that means knowing more about a range of topics that impact you and your clients both now and in the future. For today’s ICYMI edition of The Download, we’re sharing some of the biggest stories you may not have had time for this week.
With all of the courtroom fighting going on over the past few months, you may have missed the portal wars heating up. The latest salvo comes from Homes.com parent company CoStar’s plan to spend beaucoup bucks on what they’re calling “the biggest marketing campaign in real estate history.”
It’s an interesting strategy, especially for a portal that differentiates itself as the most agent-friendly among its competitors.
Inman’s Jim Dalrymple writes:
“CoStar’s pitch to agents is a major part of its new marketing campaign. While speaking with Inman Thursday, Florance touted the company’s ‘your…