Instagram is probably the most valuable social media site for real estate agents. It really is tough to beat — especially when it comes to engaging with your ideal clients.
The engagement rate on Instagram is 10 times higher than Facebook, roughly 54 times higher than Pinterest, and about 84 times higher than Twitter, according to Brandwatch. Engagement on social media platforms is measured in likes, comments and shares.
Over the years, Instagram has proven its ability to adapt to changes in the market. It has proven it can integrate portions of new competing platforms to lead to continuous growth and enhancements of its own platform. As competitors have come, Instagram has created similar options that keep users on the site — despite the outside threats vying for users’ attention.
When Snapchat came on the scene, Instagram created Stories. After TikTok’s success with shorter-form videos, Instagram created Reels. What’s more, Instagram TV (IGTV) provides users the ability to see longer-form video that, in the past, would have only been available on YouTube.
In short: Instagram has shown resilience and adaptability that makes it the ideal platform for real estate agents to build a personal brand and promote their businesses.
It can, however, be overwhelming — especially given its hard-to-crack algorithm that often mystifies its users. That said, Instagram head Adam Mosseri did say the platform is “planning to bring back a version of its news feed that would give users the option to sort media chronologically rather than ranked according to the platform’s algorithm,” according to CNN. (This could prove to be good news for new creators wanting to expanding their reach on the app, but only time will tell.)
If navigating Instagram feels a little challenging to you or you simply want to up your game in the new year, here’s my step-by-step Instagram playbook for agents. Understanding the platform and the different types of content makes a huge…