DataTrace, which now operates more than 1,800 U.S. title plants, says the remarkable granularity of its data can help identify renters who are getting ready to buy, empty nesters and fix-and-flip investors.
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The nation’s largest provider of title data says title insurers are helping real estate agents and mortgage loan originators repurpose its remarkably granular data to farm for prospects — including renters who are getting ready to buy, empty nesters and fix-and-flip investors.
First American Financial subsidiary Data Trace Information Services LLC said Tuesday that it now operates more than 1,800 U.S. title plants, having added more than 1,100 title plants to its coverage since 2022.
DataTrace says it’s not only expanding its title plant coverage but deepening it, as part of a multi-year program to leverage the company’s proprietary artificial intelligence and automation technology.
In Florida, for example, DataTrace has expanded the historic depth of its title plants in eight counties, with coverage going back 30 years in Charlotte, DeSoto, Hendry, Hernando, Highlands, Martin, Okeechobee, and Sumter counties.
Robert Karraa
“Our ongoing investment in title plant data and automation technology reflects our commitment to help our customers grow and increase efficiency, while providing the most complete, in-depth data in the nation,” DataTrace President Robert Karraa said, in a statement.
Last fall, DataTrace increased the depth and breadth of its coverage in Texas with the addition of six geographically indexed title plants in the metro Austin market including Travis, Caldwell, Burnet,…