Are you looking to grow your business and earn more income in 2022? Perhaps you’re hoping to break into a new appraisal niche or begin offering new services this year? If so, you may be curious about the best ways to promote your appraisal business and get the word out to new clients. To help you out, we asked members of our appraisal community, “Which marketing channel(s) do you utilize to promote your appraisal business?” Read their answers and insights below.
Which marketing channel(s) do you utilize to promote your appraisal business?
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Website/blog (24%)
“Having an online presence can give appraisers credibility. Online content can be more about helping consumers understand what we do and helps promote public trust.”
Need ideas on what to write about? Check out these 20 Topics for Your Real Estate Appraisal Blog.
Social media (22%)
“Social media is an essential part of a marketing program in today’s competitive environment.”
Find helpful tips in our posts, 5 Ways to Market Your Business on Social Media and Social Media Etiquette for Appraisers.
Email marketing (14%)
A fair amount of survey respondents (14%) reported utilizing email marketing to promote their appraisal business.
For guidance and tips, check out HubSpot’s Ultimate Guide to Email Marketing.
Video content (4%)
Only 4% of respondents reported using video content for promotional purposes. Video content could be an effective way to enhance your online presence and allow people to get to know you—particularly during the COVID-19 pandemic, when in-person networking opportunities are limited.
Free download: Time to upgrade your appraisal license? Learn more with our free upgrade guide.
Mailers (4%)
Only 4% of respondents reported using mailers to promote their business. Direct mailers may seem outdated in today’s world of digital…