Trinny Woodall built a $72 million-a-year beauty e…


What would you do if you had a six-figure salary? Perhaps you’d never cook another meal again or indulge in a monthly Thai massage and a Soho House membership to unwind from the stress that comes with being at your A game.

Here at The Good Life you don’t have to imagine what life at the top looks like anymore: Get real-life inspiration for how the most successful live their lives.


Today Fortune meets Trinny Woodall. Before she found success as the founder and CEO of Trinny London, Woodall was the fashion presenter of the early naughties and one-half of the iconic makeover duo Trinny and Susannah.

The two met a world away from makeup, pashmina, and tulle at the very start of their careers in finance. While trading commodities (and fashion tips) in the City of London and outnumbered as the only women in a room of “60 men,” the fashionistas clicked—and the rest is history. 

They launched a fashion column which was swiftly turned into the award-winning makeover show, What Not To Wear in 2001.

The resulting twenty-year career of helping hundreds of women across the world feel better in their own skin is what inspired Woodall’s current venture, Trinny London. “It was this unique experience that inspired me at the age of 50 to start the inclusive beauty brand I’d always wanted to, one that truly spoke to women over the age of 35 who had largely been ignored by the beauty industry,” she tells Fortune.

£55,000,000

The amount of revenue Trinny London has generated in the year to March 2023.

“It goes to show it’s never too late to make that career change and go after your dream.”

So just like that, Woodall launched Trinny London on her kitchen table in 2017 and in seven short years she’s grown it from the ground up, into a $250 million beauty empire.

Today, the global brand has over 1 million customers, has generated £55m in revenue in the year to March 2023 and has 33 stories. Earlier this year it launched a…