Matterport and Vacasa will be traveling a lot together in the near future. The vacation home company hired the digital twin creator in a multi-year contract to help market its global portfolio of vacation homes under management.
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Matterport and Vacasa will be traveling a lot together in the near future, as the vacation home company hired the digital twin creator in a multi-year contract to help market its global portfolio of vacation homes under management, Inman has learned.
A Nov. 30 press release said that Vacasa will leverage Matterport’s standard-setting property marketing platform “as an integral part of its home onboarding and guest service experiences for the tens of thousands of properties Vacasa manages.”
Owners of second homes, as well as full-time vacation home investors, use Vacasa to manage the use and maintenance of their homes, a model that varies from VRBO and Airbnb, whose primary revenue is derived from connecting short-term rental owners with tenants. Matterport will now become part of those management services.
“It’s one of the many benefits we provide to ensure their homes stand out from the rest,” said Vacasa’s Chief Operating Officer John Banczak. “Matterport tours ensure guests have a full picture of what they are booking and the vacation experience they’ll have in that home — whether that is simply understanding the layout of the home for family and friends to addressing if the home meets accessibility needs.”
Vacasa will use the technology to provide fully “walkable” tours and still photos for marketing property destinations in other online channels for new listings as they’re onboarded, as well as work with Vacasa to import legacy properties to the…