This April, one of Inman’s most popular recurring theme months returns: Back to Basics. All month, real estate professionals from across the country share what’s working for them, how they’ve evolved their systems and tools, and where they’re investing personally and professionally to drive growth in 2022. It’s always smart to go Back to Basics with Inman.
Looking for more advice? Check out Inman’s New Agent Essentials.
It is such a cliché at this point, but only because it’s true – everything feels different now. We’ve written and talked a lot about “The New Normal” over the last couple of years, with the idea that many of the changes we saw during the pandemic were turning into long-term cultural and behavioral shifts.
Now that many markets have gone more or less back to normal, we see that this is true. Many folks have gotten used to the convenience of delivery. Many have chosen to prioritize health and well-being in their daily lives. Many have changed their expectations for their professional life and the way they expect to be treated in the workplace.
So, when we started talking about Back to Basics month, we realized that we couldn’t do so without revisiting the concept. What is essential now? What is truly fundamental in our New Normal?
We’ve made it the Pulse question of the week and reached out to experts. We’ve looked at the latest research as well, all to determine what matters most now. Here’s what we discovered.
If you’ve been standing still, you’ve now gone backwards
Stacey Cohen
According to branding expert Stacey Cohen, President and CEO of Co-Communications, with so many people feeling stuck over the last two years, moving forward is essential.
“If you keep doing the same thing, you will not get the same result; you will be stuck in reverse,” said Cohen. “The pandemic created dramatic shifts in consumer behavior that span all areas of life, from how we work, shop, travel, and make home purchase and…