What The Latest YouTube Scandal Can Teach You Abou…


Maybe you are one of those lucky people who listens to classical music or vintage jazz records and reads newspapers that crinkle (when you’re not reading Inman) and never sully yourself with pedestrian pursuits like reality TV and YouTube drama. If so, feel free to shake your head benignly as you follow along with this brief explainer of — the latest YouTube drama.

The rest of you, of course, already know who I’m here to talk about: Ned. The Wife Guy of The Try Guys, the former-Buzzfeeders, now independent content creators, with nearly 8 million subscribers who try things like driving high, wearing drag and eating the entire menu of various chain restaurants.

Why should you care about this?

I get it! You may not keep up with celebrity gossip of any sort, and we’re talking about a marginal celebrity at best. Yet, here’s why I think this matters.

Someday, and that day may never come, something may go wrong in a transaction or on social media or with a client or colleague. Maybe as the head of a brokerage or a big huge company, one of your agents or employees will do something bad, and you’ll need to release a statement.

Somehow, some way, you’re going to have to write an apology or own up to something in some way. And if and when that happens, I want you to know how to do it in a way that shows grace and maturity and professionalism. I don’t want you to make things worse by releasing a statement that makes you sound like the worst possible version of yourself.

Now, back to the drama

Ned Fulmer, now-former Try Guy (more on that later), has now officially been caught up in infidelity, in flagrante delicto with a junior staffer at the channel. The resulting scandal broke the internet and went massively viral, with Gen-Z declaring love dead and most everyone else reading up on it just to try to find out what all the fuss was about.

As the mother of two Gen-Z young adults, I was informed of…