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The idea that you need to be everywhere to be effective online is completely wrong. The key is to start on one platform, have a well-calculated plan and build from there.
The two main ways to grow a following are to spend money for someone to execute for you or to invest the time and effort to do it yourself. These options have often been referred to as debt or sweat.
Although scaling your growth on social media is hard to do without hiring someone to help you, starting out or beginning to build momentum is usually achieved by taking action yourself.
Here we’ll focus on the steps needed to get focused and build momentum. These steps will be broken down using the word “sweat” as an acronym.
S: Study your ideal client
All marketing efforts should begin with identifying your ideal client. Who is it that you want to work with? Who is it that your experience and expertise will benefit most? Is your ideal client a first-time homebuyer, an investor, or a homeowner in a specific community? Once you’ve identified who your ideal client is, you can begin to study where they spend their time. This will give you a better understanding of which platform to focus on to build your presence.
The social media or video platform you decide to focus on should be driven by the one where your ideal client spends the most time. If your client is a first-time homebuyer, then they may be spending most of their time on TikTok or Instagram. A more mature seller or buyer may be on Facebook, Instagram or YouTube. An investor may be on LinkedIn or YouTube more often.
Spend time researching which platforms your ideal clients spend their time. Once…