If you ask America’s teenagers, YouTube star MrBeast is living the dream. He reportedly made $82 million in 2023 courtesy of his hundreds of millions of subscribers—but he’s warning his fans not to expect the same success.
Last year a study from survey specialists Morning Consult found that 57% of Gen Z would become an influencer if they had the choice. They cited fun, flexibility and money as among their top reasons for this aspiration.
And while flexibility and fun may be a more attainable part of the package, earning a reliable living from influencing is considerably more difficult.
Which is why MrBeast, whose real name is Jimmy Donaldson, urged his fans to think long-term when considering a career in content creation—especially if they were closing doors on other opportunities without adequate preparation.
“It’s painful to see people quit their job/drop out of school to make content full time before they’re ready,” Donaldson wrote on X. “For every person like me that makes it, thousands don’t. Keep that in mind and be smart plz.”
It might be easy for young hopefuls to get drawn in by promises of fame on platforms like TikTok and Instagram—after all, experts told Fortune some big-name creators can charge up to $40,000 per post. And that’s before you reach the lofty heights of Kardashian territory, with ‘momager’ Kris Jenner saying her famous daughters can charge six figures for a single post.
Unfortunately for the other hopefuls those sums will likely never be on the cards. According to social media marketing and management tool Hootsuite, an “unspoken industry standard” for influencer payment is $100 per 10,000 followers—plus any additional charges depending on the complexity of the post.
A quick look over the maths suggests individuals would need to have a huge following in order to make ends meet. After all, according to CEIC Data the average American’s monthly earnings for January 2024 was…