The enhanced property marketing service from the industry’s most popular portal is offered under the company’s ShowingTime+ division, limited to select agents in each market, according to the company.
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Zillow has released its Listing Showcase product to a number of new markets on each coast, specifically the large metros of Dallas, Tampa, Orlando, Jacksonville, San Francisco and Riverside, California, according to a Sept. 1 announcement sent to Inman.
Listing Showcase is an enhanced property marketing product from the industry’s most popular portal, offered under the company’s agent-focused ShowingTime+ division. It features highlighted map icons that link to property websites with vibrant, motion-graphic hero images, bolder listing agent information, cleanly categorized room imagery, interactive floor plans and an intuitive home tour scheduling widget. The service is limited to select agents in each market.
The product presents a sharp contrast to one of Zillow’s long-time stigmas, that of hiding the listing agent’s presence in favor of fee-paying premier-level agents. Still, the listing agent does pay for the Showcase service.
Zillow has been shifting in the last 18 months into a service-oriented, agent-first platform, shaking loose of its long-time advertising model. The acquisition of showing service ShowingTime provided the ideal impetus to move toward directly helping agents in new ways, such as through its nationwide creative services offering, 3D tour solutions and expanded listing promotions.
Mike Lane, vice president of ShowingTime+, described Listing Showcase in a June 2023 statement as creating an…